AI SEO guide
ChatGPT Has a Search Console Now. Here's How to Use It (and the Others)
For years, Google Search Console was the only window into how search engines saw your business. Now ChatGPT, Microsoft Copilot and Google's AI features each have one too. Here's what each shows, and how to set them up.
You heard right: ChatGPT now has its own search console. On November 10, 2026, OpenAI launched Business Hub in beta, a place where businesses can claim their profile in ChatGPT and see how often they're mentioned. It joins two other AI search consoles that already exist, one from Microsoft and one from Google.
Here's the plain-English version of all three, what they can and can't tell you, and how to set them up.
The quick answer: three AI search consoles
- ChatGPT Business Hub (OpenAI, beta since November 2026): mentions of your business in ChatGPT answers, clicks to your website, and the topics you come up in.
- Bing Webmaster Tools, AI Performance report (Microsoft, public preview since February 2026): how often Microsoft Copilot and Bing's AI summaries cite your pages.
- Google Search Console, generative AI report (Google, since June 2026): impressions your site gets in AI Overviews and AI Mode.
Other AI assistants, like Perplexity, Claude and the Gemini app, don't offer a public dashboard like these for businesses that we're aware of at the time of writing.
ChatGPT Business Hub: the ChatGPT search console
Business Hub lives inside ChatGPT. Once you claim your business and pass verification, you can manage the information ChatGPT shows about you and see insights for the past 28 days:
- Mentions. For an online business, a mention counts when ChatGPT references your website. Your brand name alone doesn't count. For a local business, it counts when ChatGPT shows a result for your location.
- Website clicks. How often people click through from ChatGPT to your site.
- Discovery topics. Common themes in answers that mentioned you. You don't see individual questions or anyone's chats.
You can also update your description, category, logo and website, and, if you sell products, connect a product feed. Some U.S. online businesses can also publish a "business agent" that answers customer questions.
How to set up ChatGPT Business Hub
- Sign in to ChatGPT and open Business Hub from the sidebar.
- Search for your business by name. If it's there, select it. If you run an online business and it isn't listed, you may see an option to add it.
- Verify that you control the business: by business phone, business email, your website's domain (adding a DNS "TXT" record) or a Shopify store.
- Wait for OpenAI to approve the claim. They reply by email.
- Complete identity verification with Persona, a verification service. Have a government-issued ID and your business registration details ready. Insights and editing unlock after this is approved, and a blue check appears on your profile.
Who can use it right now
Availability depends on where your business is and what kind it is. OpenAI says local stores and restaurants can currently claim only an existing U.S. listing, while eligible online businesses can add themselves. Business agents are limited to eligible U.S. ecommerce and online service businesses. Expect this to widen; it's a beta.
Bing Webmaster Tools: AI Performance (Copilot)
Microsoft's free Bing Webmaster Tools added an AI Performance report in February 2026. It shows how your content is cited across Microsoft Copilot, AI-generated summaries in Bing, and some partner services:
- Total citations and the average number of your pages cited each day.
- Grounding queries: a sample of the phrases the AI used when it went looking for your content.
- Citations per page, and trends over time.
To set it up, sign in at Bing Webmaster Tools and add your site. If you already use Google Search Console, you can import your site from there in a few clicks. Bing is also worth it for another reason: Bing's index feeds a lot of AI search beyond Bing itself.
Google Search Console: AI Overviews and AI Mode
In June 2026, Google added generative AI performance reports to Search Console. The Search version shows impressions, how many times links to your site appeared in AI Overviews and AI Mode, by page, country, device and date. It doesn't show the questions people asked. If you don't see the report, Google says your site may not have enough impressions in AI features yet.
If you already have Search Console, there's nothing to install: look under the performance reports. If you don't, setting it up is free, and it's the single most useful tool for any website. Our guide to Search Console problems covers the common hiccups.
Not sure where your business stands in AI search? Call or text +1 (778) 549-1679 or email Info@Elogead.com. Tell us your business and the city you serve, and we'll tell you honestly what we see, and what we'd do first.
What these consoles can't do
- They don't guarantee visibility. OpenAI says claiming your business doesn't guarantee more visibility or give you control over ChatGPT's recommendations. Advertising doesn't influence ChatGPT's independent answers either.
- They don't show the questions. You get totals and themes, not what individual people typed.
- Blank doesn't mean zero. Small numbers may sit below a reporting threshold.
- Each covers its own world. ChatGPT's hub doesn't show Copilot, and Bing's report doesn't show ChatGPT or Google.
How to actually show up in AI answers
The consoles measure. These are the things that move the needle:
- Let the AI crawlers in. Make sure your robots.txt doesn't block OAI-SearchBot (ChatGPT search), Bingbot or Googlebot.
- Be consistent everywhere. Same name, phone, website and service area on your site, Google Business Profile, Yelp and directories. AI tools cross-check.
- Answer real questions on your site. Clear service pages, prices or price ranges where you can, and FAQs written the way customers ask.
- Earn reviews and mentions on trusted local sites. AI leans on what others say about you.
- Keep your Google Business Profile complete. See our guide to getting on Google Maps.
There's a full checklist in our guide on getting recommended by AI.
A 30-minute plan for this week
- Check Google Search Console for the generative AI report.
- Set up Bing Webmaster Tools by importing from Google Search Console.
- Open ChatGPT, go to Business Hub and search for your business. Claim it if you can.
- Ask ChatGPT, Copilot and Google the questions your customers ask, like "best [your service] in [your city]", and note who gets named.
- Pick one gap and fix it this month.
Want us to do it for you?
Eloge is a creative and digital team in Coquitlam, BC, working with businesses across Greater Vancouver, the Fraser Valley and worldwide. We set up all three consoles, read them for you every month, and improve the things that help AI tools understand and trust your business: your website, your SEO, your Google profile and your content. That's our AI SEO service.
Ask us what we can do for your business. Call or text +1 (778) 549-1679, email Info@Elogead.com, or send a message. The first conversation is free.